The World of Streetwear in Florence

Trend is the fashion Streetwear trade show open to all. More than 25,000 buyers and showrooms from all over the world will be present in Florence for the week of Pitti Uomo and Trend. The visitors can discover and buy the seasonal preview from exhibitors and the buyers can in real time see what consumers choose and to understand what will be the TREND of the season.

Trend è la fiera di Streetwear aperta a tutti. Oltre 25.000 buyer e showroom provenienti da tutto il mondo saranno presenti a Firenze per la settimana di Pitti Uomo e Trend. I visitatori potranno scoprire e acquistare in anteprima le novità di stagione dagli stand espositori e i buyer potranno vedere in tempo reale cosa stanno scegliendo i consumatori e quindi capire quale sarà il TREND della stagione.

FREE ENTRY

The Pitti Uomo Pass Holders, the Retailers registered on Buying Show, Press Officers and Fashion Bloggers will enter free of charge.

I Possessori del Pass di Pitti Uomo, i Retailers registrati su Buying Show, gli Addetti Stampa e le Fashion Blogger entreranno gratis in fiera.

International Streetwear Fair B2B and B2C

▫️Temporary Shop
▪️See now, Buy now!
▫️Discover and buy the Streetwear preview


THU / GIO , 12


15:00 – Opening
Shopping
Temporary Shop

18:00 – 18:30
Sfilata Trame Italiane
T-Shirt Trame Italiane

18:30 – 19:00
Sfilata Firenze Comics
T-Shirt Firenze Comics

19:00 – 19:30
Sfilata GAUT 
Luca Bolognese Il “GAUT”

22:00 – 22:30
Sfilata TO DO BRAND
Brands Marketplace TO DO BRAND

22:00 – 02:00
NOTORIUS NIGHTS 
Hip Hop, R’n’B, Reggaeton
Dj Paoli + Hosted Jay
Crazy Sox Crew
Bboy Choco
TWINS-Fools Animation
DOUGLAS-Lights Up Dance Entertainment


FRI / VEN , 13


15:00 – Opening
Shopping
Temporary Shop

17:00 – 17:30
Sfilata Vittorio Salvatore Uomo
Fashion Designer – Streetwear

17:30 – 18:00
Sfilata BeBrave
T-Shirt BeBrave

18:00 – 18:30
Sfilata Trame Italiane
T-Shirt Trame Italiane

19:00 – 19:30
Sfilata GAUT 
Luca Bolognese Il “GAUT”

22:00 – 22:30
Sfilata Double Excess
T-Shirt Double Excess

22:30 – 23:00
Sfilata Carlotta Comparini
Carlotta Comparini Fashion Dreams

23:00 – 04:00
SPECIAL GUEST: EVO STRINGS
Performance Live Evo Strings
Dj Lorenzo Quercioli
Dj Niccolò Matucci
Vocalist Simone Nubiè


SAT / SAB , 14


10:00 – Opening
Shopping
Temporary Shop

14:30 – 20:00
CASTING ETM ITALIA
Casting Modelle/i, Hostess e Promoter

17:00 – 17:30
Sfilata Caraiby Beach
Costumi Caraiby Beach

17:30 – 18:00
Sfilata Firenze Comics
T-Shirt Firenze Comics

18:00 – 18:30
Sfilata Trame Italiane
T-Shirt Trame Italiane

18:30 – 19:00
Sfilata TO DO BRAND
Brand Marketplace TO DO BRAND

19:00 – 19:30
Sfilata GAUT 
Luca Bolognese Il “GAUT”

19:30 – 20:00
Sfilata Vittorio Salvatore Donna
Fashion Designer – Streetwear

21:30 – 21:45
PRESENTAZIONE ETM ITALIA
European Top Models Italia

22:00 – 22:30
Sfilata BeBrave
T-Shirt BeBrave

23:00 – 04:00
TECHNO POWER WOMAN
Fabiann
Antonella Anela
Ingrid Borderline


SUN /DOM , 15


10:00 – Opening
Shopping
Temporary Shop

14:30 – 20:00
CASTING ETM ITALIA
Casting Modelle/i, Hostess e Promoter

16:30 – 17:00
Sfilata BeBrave
T-Shirt Firenze Comics

17:00 – 17:30
Sfilata Firenze Comics
T-Shirt Firenze Comics

17:30 – 18:00
Sfilata Gattabuia & Be-Limousine
Borse Gattabuia
T-Shirt Be-Limousine

19:00 – 19:30
Sfilata GAUT 
Luca Bolognese Il “GAUT”

21:30 – 21:45
PRESENTAZIONE ETM ITALIA
European Top Models Italia

22:00 – 22:30
Sfilata Trame Italiane
T-Shirt Trame Italiane

22:30 – 00:00
CLOSED PARTY
Special Guest

Register your Brand